Microsoft trying to get the rights to play Bajata approved by selling it to Ubisoft
In a surprising twist, Microsoft is trying something bold to get the green light for its $69 billion purchase of Activision Blizzard. They’re planning to sell the streaming rights for big games like Call of Duty to Ubisoft, a rival game maker. Here’s what’s happening:
The Problem: UK watchdogs were worried about Microsoft’s large accounts. Their fear was that this could give Microsoft more power in the cloud gaming market.
What’s the Solution: Microsoft has made a change to its agreement. Now they have decided to give Ubisoft the rights to stream Activision Blizzard’s games for the next 15 years.
Win for Ubisoft: Ubisoft is getting a chance to include games like Call of Duty on its game subscription services, such as Ubisoft+ and Ubisoft+ Classics for PlayStation.
No exclusive rights: But these games will not be exclusive to any one streaming platform. This means that you can still watch them on services like Microsoft’s Game Pass.
How it’ll work: Ubisoft will pay Microsoft a one-time fee, as well as pay us a fee based on how much we use Login Games. Ubisoft shall have the right to choose whether to allow other subscription services to be provided in the Games. In addition, they can ask Microsoft to make these games available on other computer systems as well.
What it matters: Microsoft’s plan to buy Activision Blizzard has run into trouble in the US and the UK. The UK objected to their jurisdiction because they feared a fair competition in cloud gaming. America also tried to stop this player, but did not get success.
Sony’s Contribution: Microsoft has entered into an agreement with Sony as well. This has guaranteed that PlayStation players can play Call of Duty games for the next 10 years.
Next Steps: Microsoft and Activision Blizzard have congratulated 90 more days on their merger agreement. UK watchdogs will investigate the new partnership. But, this is not a guarantee.
What’s the target: The monitor’s boss, Sarah Cardell, has made it clear: this is not a sign of approval. His motto is to keep the gaming market competitive and challenge and grow the players.
So, Microsoft’s move to sell its gaming rights to Ubisoft is a very challenging attempt to get its merger approved. The gaming world is increasingly watching how this risky play pays off and what it means for the future of cloud gaming.
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