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Celebrating Ten Years of Partnership: Lewis Hamilton and IWC Schaffhausen!

Celebrating Ten Years of Partnership: Lewis Hamilton and IWC Schaffhausen!

Lewis Hamilton

Ahead of the British Grand Prix™ at Silverstone, IWC Schaffhausen and Lewis Hamilton raised their glasses to a decade of collaboration. The Swiss luxury watch manufacturer and the seven-time world champion celebrated their enduring partnership with a “Best of British” boat ride on the iconic River Thames, passing London’s most famous landmarks.

A Journey Through Time

In 2013, IWC Schaffhausen became the Official Engineering Partner of the Mercedes-AMG PETRONAS Formula One™ team. This milestone marked the beginning of their shared journey with Lewis Hamilton, who is not only one of the most successful F1 pilots but also a global style icon. To commemorate this remarkable partnership, IWC invited Hamilton to explore the heart of London aboard a luxurious yacht.

Thames River Cruise

From Butler’s Wharf Pier to Battersea Power Station, Hamilton cruised past London’s popular landmarks. Tower Bridge, the Shard, Tate Modern Gallery, Big Ben, and the London Eye stood witness to their voyage. Accompanied by British TV presenter Roman Kemp, Hamilton reminisced about his memorable moments as an IWC brand ambassador. Imagine racing a fighter jet, driving with a thousand drones in Las Vegas, or competing in entertaining golf and basketball challenges in Miami!

The Watch that Sailed the Thames

During the boat ride, Hamilton sported the Pilot’s Watch Performance Chronograph 41 Mercedes-AMG PETRONAS Formula One™ Team (Ref. IW388306) in Ceratanium® with a sleek black dial. This timepiece embodies precision, speed, and elegance—the same qualities that define both Hamilton’s racing career and IWC’s craftsmanship.

Exclusive Rooftop Reception

Upon arriving at Battersea Power Station, Hamilton joined guests at a rooftop bar for an intimate cocktail reception. Hosted by TV presenter Lucy Hedges and British-Italian racing driver Vittoria “Vicky” Piria, the conversation delved into Hamilton’s remarkable journey—from karting at the age of eight to winning seven world championship titles in elite motorsport. The upcoming British Grand PrixTM at the historic Silverstone circuit was also a topic of anticipation.

Notable Guests and the Future

The event attracted notable guests, including British actor Damson Idris, who stars in an Apple Original Films movie about a fictional F1 team called APX GP, supported by IWC Schaffhausen.

As the sun set over the Thames, Lewis Hamilton and IWC Schaffhausen celebrated their shared passion for excellence, innovation, and style. Here’s to another ten years of thrilling races and timeless watches!

Lewis Hamilton’s watch collection.

Certainly! Lewis Hamilton, the seven-time Formula 1 champion, has an impressive watch collection that reflects his love for luxury timepieces. Let’s delve into some of his prized watches:

  1. IWC Black Lives Matter Ceratanium: As an IWC brand ambassador, Hamilton regularly sports IWC watches. During the qualifiers for the Grand Prix of Austria in 2020, he was seen wearing a custom IWC Big Pilot’s Perpetual Calendar. This unique design features a matt black finish, black-on-black subdials, and a distinctive bracelet made from a blend of ceramic and titanium. The watch, aptly named the “Black Lives Matter Ceratanium,” symbolizes his support for the movement.
  2. IWC Big Pilot’s Watch Perpetual Calendar Edition “Lewis Hamilton”: Hamilton’s relationship with the Big Pilot collection remains close to his heart. It was the first collection he endorsed after becoming the face of IWC. He further honored this partnership by wearing a model during his Formula One podium achievement in March. The Big Pilot’s Watch Perpetual Calendar Edition “Lewis Hamilton” combines elegance, functionality, and timeless design.
  3. IWC Perpetual Calendar: Recently, Hamilton was named the face of the IWC Perpetual Calendar, launched in 2021. His penchant for standout pieces makes him the perfect representative for this striking watch, which is part of IWC’s collection of Flieger watches.

In addition to IWC, Hamilton is also known to own a few Rolex watches in his collection. His love for both jewelry and watches remains unwavering, making him a true connoisseur of fine craftsmanship.

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